TikTok Ads Specialist (Performance Marketing)

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TikTok Ads Specialist (Performance Marketing)

North American Experience is Must have

Job Type: Full-time / Contract

Work Location: Remote

Industry: Home Services (Appliance Repair, Plumbing, HVAC), Sas, E-commerce

Job Overview

We are hiring an experienced TikTok Ads Specialist to own and scale paid TikTok campaigns focused on real performance outcomes: booked calls, qualified leads, and purchases.

This role is not for brand awareness or boosted posts. You will be responsible for end-to-end campaign performance, from account structure and creative testing to scaling and optimization.

Key Responsibilities

  • Build, manage, and optimize TikTok Ads campaigns with conversion objectives
  • Structure campaigns correctly at the campaign, ad group, and creative levels
  • Launch and iterate creative tests using UGC and native TikTok formats
  • Monitor and optimize performance based on CPA, ROAS, and conversion volume
  • Identify winning creatives and scale them without increasing acquisition costs
  • Detect creative fatigue and rotate concepts proactively
  • Ensure accurate pixel tracking, event setup, and attribution
  • Collaborate with content creators and editors by providing clear creative direction
  • Produce weekly performance reports with actionable insights

Required Experience and Skills

  • Proven experience managing TikTok Ads accounts focused on conversions
  • Demonstrated ability to scale campaigns profitably
  • Strong understanding of Spark Ads and non-Spark Ads use cases
  • Knowledge of TikTok Ads Manager, learning phase behavior, and budget pacing
  • Ability to analyze metrics including CPA, hook retention, ROAS, and CTR
  • Experience working with lead generation funnels, booking flows, or e-commerce checkouts
  • Strong analytical mindset with comfort making rapid optimization decisions

What You Must Already Know

  • How to structure TikTok ad accounts for performance
  • How to identify and scale winning creatives
  • How to manage creative testing efficiently
  • How to interpret performance data beyond surface-level metrics
  • How to communicate clearly with creative teams to produce high-converting ads

Training on fundamentals will not be provided. This role requires hands-on experience.

Who This Role Is Not For

  • Candidates without direct TikTok Ads management experience
  • Brand-only or influencer-only marketers
  • Media buyers who rely solely on automation without analysis
  • Candidates who are not comfortable being accountable for results

Performance Metrics

Success in this role will be measured by:

  • Cost per lead or cost per booked call
  • Conversion volume and consistency
  • Return on ad spend (where applicable)
  • Speed and quality of testing and iteration
  • Ability to scale spend while maintaining efficiency

Interview Process

Shortlisted candidates will be invited to complete a paid practical assessment, which may include:

  • Auditing a sample TikTok ad account
  • Identifying performance bottlenecks
  • Proposing new creative concepts
  • Outlining a short-term optimization or scaling plan

Compensation

Compensation will be based on experience and performance and may include:

  • Competitive base pay or monthly retainer
  • Performance-based bonuses tied to results
  • Long-term growth opportunities across multiple brands

How to Apply

Please include:

TikTok ad accounts you have personally managed

Examples of measurable results (CPA, spend, ROAS)

A brief explanation of your experience with conversion-focused TikTok campaigns

Applications without relevant TikTok Ads experience will not be considered.

Job Type: Full-time

Pay: R16 000,00 - R20 000,00 per month

Work Location: Remote

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