Head of International Marketing

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<h3><strong>About the Role</strong></h3><p>Our client is a <strong>global industry leader</strong>, operating in <strong>over 210 countries worldwide</strong>, with a mission-driven focus on making health care accessible to everyone.</p><p>We are looking for an <strong>experienced marketing</strong> leader who can combine strategic vision with operational excellence.</p><p>This is a high-impact position for someone who understands how to build a global brand through local insights, data, and culture.</p><p>As the Head of International Marketing, you will lead the development and execution of data-driven growth strategies across multiple European markets (excluding the UK). You’ll oversee multi-channel campaigns, manage substantial marketing budgets, and lead a cross-functional team that drives measurable growth and brand equity in one of the most dynamic digital health companies globally.</p><h3><strong>Key Responsibilities</strong></h3><p><strong>Strategy & Market Growth</strong></p><ul><li>Develop and execute regional growth strategies based on market research, performance data, and testing frameworks (DDA, MMM, incrementality).</li><li>Build scalable playbooks for new market launches, ensuring each country strategy reflects local culture and regulations.</li><li>Partner with country and functional leaders to drive user acquisition and brand awareness across EMEA markets.</li></ul><ul></ul><p><strong>Campaign Management & Media</strong></p><p></p><ul><li>Lead the full cycle of offline marketing campaigns (TV, OOH, Direct Mail, Partnerships) and collaborate closely with external agencies.</li><li>Optimize cross-channel marketing mix and budget allocation to maximize ROI.</li><li>Continuously analyze campaign performance and market trends to identify new opportunities for growth.</li></ul><p><strong>Leadership & Collaboration</strong></p><p></p><ul><li>Lead, mentor, and inspire an international team of marketers and project managers.</li><li>Foster a data-driven, collaborative culture focused on experimentation and accountability.</li><li>Work cross-functionally with Product, Operations, Brand, and Performance teams to ensure strategic alignment and executional excellence.</li></ul><p><strong>Localization & Partnerships</strong></p><p></p><ul><li>Ensure localization and cultural adaptation of creative assets, messaging, and campaigns.</li><li>Manage relationships with local partners, media outlets, and agencies to amplify brand presence.</li><li>Guarantee compliance with local regulations, data protection laws, and ethical standards.</li></ul><p></p><ul></ul><h3><strong>What We’re Looking For</strong></h3><p></p><ul><li>8–10+ years of experience in international marketing, including 4+ years in a senior leadership role (Head/Director level).</li><li>Proven experience managing large budgets and driving multi-marke<strong>t growth initiatives.</strong></li><li>Expertise in multichannel marketing (TV, OOH, Partnerships, PR, Digital Performance).</li><li>Deep understanding of measurement frameworks (MMM, DDA, incrementality testing).</li><li>Experience working in international environments, ideally within digital, tech, health, or consumer services sectors.</li><li>Strong analytical and strategic mindset, with the ability to translate data into actionable insights.</li><li>Fluent English (C1/C2); additional European languages are a plus.</li></ul><p></p><ul></ul><h3><strong>What’s in It for You</strong></h3><p></p><ul><li>The opportunity to lead international marketing for a global organization transforming access to mental health care.</li><li>Full ownership of the EMEA marketing strategy and the ability to shape global brand direction.</li><li>Fully remote role within Europe (Ireland, DACH preferred), with occasional travel for collaboration and key initiatives.</li><li>Work alongside a diverse, international team of marketing, product, and data experts.</li><li>A supportive culture focused on impact, autonomy, and well-being.</li></ul><p></p><ul></ul>

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