Overview

The Field Marketing Specialist plays a key role in driving regional demand, accelerating pipeline, and supporting the sales organization through localized marketing programs. This role partners closely with sales, product marketing, and events teams to execute high‑impact field initiatives that increase brand visibility and generate qualified opportunities. The ideal candidate is detail‑oriented, collaborative, and energized by working in a fast‑paced tech environment.

Key Responsibilities:

Field & Regional Marketing Execution

• Plan and execute regional marketing programs including customer events, partner events, trade shows, lunch‑and‑learns, and industry conferences.
• Support the development of localized campaigns tailored to specific territories, verticals, or customer segments.
• Manage event logistics end‑to‑end: venue selection, vendor coordination, shipping, booth setup, swag, and on‑site execution.
• Ensure brand consistency across all field activities and materials.

Sales Alignment & Pipeline Support

• Partner with regional sales leaders to understand territory goals and build marketing plans that support pipeline creation and acceleration.
• Provide sales teams with event briefs, follow‑up plans, and campaign assets.
• Track and report on event performance, lead quality, and ROI.
• Maintain strong communication loops with sales to optimize future programs.

Campaign & Program Management

• Execute multi‑touch campaigns that may include email, digital ads, webinars, and partner co‑marketing.
• Collaborate with product marketing to tailor messaging for regional audiences.
• Manage field marketing budgets, ensuring efficient spend and accurate reporting.

Cross‑Functional Collaboration

• Work closely with the events, demand generation, and partner marketing teams to ensure alignment across initiatives.
• Coordinate with operations and marketing automation teams to ensure accurate lead capture, routing, and reporting.
• Support internal communications around field activities and results.

Qualifications:

Required

• 3+ years of experience in field marketing, event marketing, demand generation, or related marketing roles.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple programs simultaneously.
• Excellent communication and interpersonal skills, especially when working with sales teams.
• Comfortable with travel (typically 20–40%), depending on region and event calendar).

Preferred

• Experience in B2B technology, SaaS, or enterprise software.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce).
• Experience working with channel or partner ecosystems.
• Data‑driven mindset with the ability to analyze program performance.

What Success Looks Like

• Strong alignment with regional sales teams.
• Consistent execution of high‑quality events and campaigns.
• Measurable contribution to pipeline creation and acceleration.
• Smooth logistics, clear communication, and proactive problem‑solving.
• A growing presence and brand awareness in assigned territories.

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Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

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